Contact Info | Map

Abu Dhabi Office
T: +971 (0) 2 641 9914
F: +971 (0) 2 641 9915
M: +971 (0)50 616 4847
P.O.Box 75858,
Abu Dhabi, UAE.


All Embrace Arabia cultural consultants possess considerable knowledge and information in training junior, senior and middle management across all sectors and industries. Our team consists of intercultural professionals as well as UAE country experts who can foster a deeper and more incisive understanding of the intercultural issues in UAE.

Ali Alsaloom

Ali Alsaloom
Is an Emirati National from Abu Dhabi, United Arab Emirates, who has chosen to live his life differently than most. From an early age, Ali's passion for travel and his interest in cultural studies was ignited by his opportunity to travel with his father, an academic and avid traveler.

Heike Moeckel
Heike Moeckel found her destiny in Arabia. Born and raised in Germany, she graduated in political science and was a news journalist before she found her second home in the Middle East. Heike has lived and worked for 15 years in Egypt and the UAE and became a tourism professional as a guide, trainer and consultant. Heike has embraced Arabia with her heart and soul and is keen to assist others to do the same.

Heike Moeckel

Asma Al Tajer

Asma Mohammed Al Tajer
Known for being an active member of student activities and community work in Zayed University where Asma Mohammed Al Tajer studied her Bachelor’s Degree in Family Sciences that emphasized on leadership skills and social and community development.


At Net Tours, we always invested in the country and its cultural heritage, traditions and natural attractions to let people know what Arabia can offer. In our vision I encountered in Ali Alsaloom, his colleagues and his establishment a right partner to convoy the real spirit of our destination and Net Tours Abu Dhabi considers Embrace Arabia a valid and long-term partner to put Abu Dhabi in the Word Tourism Map.

Anwar Abu Monassar, Net Tours Abu Dhabi

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Latest News

August 2014
Ali Al-Saloom: "I am not a counselor tourist and media"--- we know tour guide culturally prominent lecturer and a professional, but his name has become a recent falls between software providers, it puts his own programs and ideas formulated and produced even see the light after the effort, has been overlooked in the new platform of Ramadan "paths" on the channel Abu Dhabi Emirates. ...

July 2010
Ali Alsaloom is going to be live on air at the “Dubai today” show with Jessica Swann on Dubai Eye on Thursday, 22nd of July 2010 from 10:00 to 12:00. Tune in to the show at 103.8 Dubai Eye. You can join in the conversation and call on 4231010, sms to 4001, follow the show on twitter #dubaitoday or @ dubaitoday1038 ...


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