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Abu Dhabi Office
T: +971 (0) 2 641 9914
F: +971 (0) 2 641 9915
M: +971 (0)50 616 4847

info@embracearabia.com
P.O.Box 75858,
Abu Dhabi, UAE.

Cultural Consultant / Trainer: Ali Alsaloom

Ali AlsaloomAli Alsaloom is an Emirati National from Abu Dhabi, United Arab Emirates, who has chosen to live his life differently than most. From an early age, Ali's passion for travel and his interest in cultural studies was ignited by his opportunity to travel with his father, an academic and avid traveler. In the years to follow, Ali embraced new cultures and languages such as English, South Korean and German.

Ali is a live-wire presenter with a personal style that is both deep rooted in the Arabic culture and at the same time, open-minded. He is a gripping speaker, who delivers with passion, ease and expertise. His in-depth cultural and religious awareness gives him a distinctive insight into Gulf culture, which he applies to every project he undertakes.

A University of Central Florida Hospitality Management & Tourism graduate, Ali pursued many areas of the tourism industry while living in the USA, including launching a unique Middle Eastern themed restaurant in Orlando, Florida.

While pursuing his MBA in Brand Management from Wilfred Laurier University, Waterloo, Canada, Ali lectured colleagues on Cross Culture Management. Dr. Franklin Ramsoomair, the professor with whom he most closely worked described Ali’s Endeavour as, “…nothing short of spellbinding. Ali puts both heart and soul into whatever he does and the hard work required in preparation shows in the final product. I would class Ali as one of the top five students with whom I have worked, out of a total of approximately 8,000 students whom I have seen.”

Ali has worked with the Abu Dhabi Tourism Authority's MICE department. His strong connection to his country's history and culture has given him the expertise to be a specialist tour guide to VIP guests on exclusive tours. Ali’s charm and humor build instant rapport with everyone he interacts.

Ali has applied his Brand Management skills in the world of Advertising and Marketing, where he develops strategies and ad campaigns, creates corporate websites, and is a consultant to various corporations and organizations.

Currently, Ali’s enthusiasm to share his cultural insights and acquaint people with his regions social, business and cultural environment has resulted in, no prizes for guessing EmbraceArabia.com and the Ask-Ali.Com online UAE information portal and first of its kind in the country. Ali’s omnibus corporate identity – Maestro Commercial Enterprises has recently launched OneTVO, UAE's 1st pure online television platform.

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Thank you so much Ali for an outstanding cultural tour and briefing of both Abu Dhabi and Dubai, two very different and diverse cities. We learned a great deal about the UAE in a very short amount of time, and the Yale University faculty and administrators who participated in your program benefited very much from the in depth knowledge that you and your associates possess. I highly recommend Embrace Arabia to other university groups from the United States and from around the world.

Aleta Wenger,Yale University



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Latest News


July 2010
Ali Alsaloom is going to be live on air at the “Dubai today” show with Jessica Swann on Dubai Eye on Thursday, 22nd of July 2010 from 10:00 to 12:00. Tune in to the show at 103.8 Dubai Eye. You can join in the conversation and call on 4231010, sms to 4001, follow the show on twitter #dubaitoday or @ dubaitoday1038 ...


July 2010
"Buchvorstellung". Ask Ali – Was Sie schon immer über die Emirate wissen wollten (German Press). Die Vereinigten Arabischen Emirate (VAE) sind ein junges Land mit bemerkenswerter Erfolgsgeschichte. Innerhalb von wenigen Jahrzehnten wurde der Aufstieg zu einer Wirtschafts- und Handelsmacht weit über die Grenzen der sieben Emirate hinaus gemeistert ...


June 2010
Ali Alsaloom will introduce. "Ask Ali: A guide to Abu Dhabi" On Friday, 11th of June 2010 at 18:30 ,In an interactive presentation at the Kinokuniya book store in the Dubai Mall. The entrance is free of charge. The event is organized and presented in co-operation between "Discover Middle East", "Kinokuniya" and "Ask Ali". ...


May 2010
Ask Ali about social media success.Ali Al Saloom, an Emirati writer, answers a lot of quirky questions everyday, such as: "Why do Emirati women have to wear black abayas?" and, "A Filipino wants to marry a Pakistani woman in the UAE, where can we do it?" ...


May 2010
Ali Alsaloom life on Dubai Eye, You've read his column in The National's M magazine. You've visited his ground-breaking portal, www.ask-ali.com Now tune in to Dubai Eye 103.8 this Friday May 7th between 8:00 - 10:00 p.m for your chance to Ask Ali. That's right, Ali Al Saloom will be available to answer your most-pressing questions about Emirati culture and the UAE on "Salam" with Yara. Lucky listeners will win signed copies of his new Ask Ali guide to Abu Dhabi well as other cool ask ali merchandise. ...


March 2010
The "Ask Ali Miniguide" will be launched at the Abu Dhabi International book fair, that will be held from 2nd till 7th of March 2010 in the Abu Dhabi National Exhibition Centre. For your chance, to be one of the first to get a copy of the first guiding book about the Emirates written by an Emirati, pass by at the Embrace Arabia Stand (hall 8 stand G02). Ali Alsaloom and the Embrace Arabia team are looking forward meeting you! The book-fair is open 2nd till 4rd of March 9:00 to 13:00 and 17:00 to 22:00; on 5th of March 16:00 to 22:00 and on 6th and 7th of March 9:00 to 22:00. ...


February 2010
A Cultural Awareness Session with Ali Alsaloom will be hosted by the Sharjah Museum Department on Saturday, 6th of February, starting at 11.oo in the Sharjah Heritage Museum. The entry is free of charge and no previous booking is required. For more information and directions please see http://www.sharjahmuseums.ae/ ...


January 2010
Ali Alsaloom will be speaking at the 10th Unleash Your DNA Seminar on January 30th 2010 at the Intercontinental Hotel in Abu Dhabi. The UNLEASH YOUR DNA is the "Middle East's 1st Socially Responsible Education-Based Initiative", created by RAW Group LLC (www.rawltd.com) ...


December 2009
Abu Dhabi: The first Abu Dhabi Innovation Forum 2010, scheduled to take place on January 11-12 will introduce two Emirati innovators from the panel of keynote speakers. ...


December 2009
Two talented Emiratis to address Abu Dhabi Innovation Forum
ABU DHABI - When it comes to displaying innovative and creative skills, Emiratis have that in abundance. Omran Al Hallami has come up with ‘Aqua Villa’, an eco-friendly villa that floats on water and uses solar energy. And Ali Al Saloom utilised his immense knowledge to tell non-Emiratis living ...


October 2009
Ali Al Saloom is changing the way visitors experience the United Arab Emirates, by Lara Dunson on One+ ...


February 15, 2009
Ali on Sun Herald ...


September 20, 2009
Iftar in Canadian embassy in Abu Dhabi ...


September 9th, 2009
Culture Consciousness, the Ali Al Saloom Way ...